The Allbeauty journey started in the UK in 2004 under the name Cheapsmells.com. Cosmetics and fragrance fans cottoned onto its range and pricing quickly, and by 2006, the company was shipping all over the world with prestige brands such as Lancôme and Estée Lauder in its range.Skincare and hair products entered the picture in 2008, and an exclusive salon and beauty store concept followed; at time of writing there are two, located in Guernsey and Southampton
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